In 2011 Zhao Wu and Chen-Ling Fan decided to solve an all-too-familiar problem – how to offer interesting basics without breaking the customers’ bank. Thus VOIDTHEBRAND, the line of not-so-basic men’s tops was born.
The business opportunity seemed a no-brainer. There clearly is a void to fill, as there is significant demand from those who want to neither pay $350 for a designer t-shirt nor be stuck with a run-of-the-mill crewneck offered by mass market retailers.
VOIDTHEBRAND’s shirts are made from organic cotton or wool/rayon mix and retail between $68 and $78. They are lightweight and tactile. The elongated silhouette, raw edges and a back seam add enough touches to make the tees stand apart. Keeping in mind the values quality control and supporting local businesses Wu and Fan have made a conscious decision to work with mills and factories near San Francisco, their home city.