Dieter Rams. Less but Better

Before Apple, Bose, and Bang & Olufsen, there was the German manufacturer Braun and its head designer Dieter Rams, an icon of consumer goods design. His minimalist style, characterized by the maxim “Less but better,” has had unparalleled influence on design of consumer electronics, appliances, furniture, and even fashion (Jun Takahashi of Undercover once designed an entire collection based on Rams’s work). His famous Ten Principles of Design are the Ten Commandments of the design world.