David Bowie Is

“The Medium is the Message” – Marshall McLuhan

The iconic quote above epitomizes David Bowie Is, the new exhibit currently on show at the Museum of Contemporary Art in Chicago about the English singer who gave birth to glam rock in the early 70s and has become an indispensable fixture of pop culture.

The exhibit’s official text bills Bowie as “one of the most pioneering and influential performers,” either a tacit or an unwitting acknowledgment that he was neither a particularly gifted musician or lyricist. But, he was an unrivaled image-maker and storyteller who very early on in his career realized that appearance is an indispensable part of being a pop musician. Hence, his frequent metamorphosis and meticulous attention to the finest details of imagery.