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Daily Archives: Nov 29, 2018

How Premium Mediocre Fashion Conquered the World

Best of, Fashion, Features/Op-EdBy Eugene RabkinNov 29, 2018

Last year the blogger Venkatesh Rao coined the term “premium mediocre.” He was referring to a segment of economic activity largely dreamed up by marketers to give the consumerist masses an illusion that they are consuming luxury, when they were doing nothing of the sort.

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