How I missed the existence of RAYGUN magazine during my formative years is beyond me. The California-based music and style periodical was launched in 1992, the same year I immigrated to the United States and began immersing myself in American pop culture. It covered every great rock act under the sun – from Iggy Pop to Sonic Youth, from Morrissey to Marilyn Manson, from R.E.M. to Nine Inch Nails, and so on.
Looking at the new compendium tome from Rizzoli, RAYGUN: The Bible of Music and Style, put together by Marvin Scott Jarret, the magazine’s founder, fills me both with hope and dread for the state of the print magazine industry. Because RAYGUN was as forward-thinking in its visual representation as it was in its content. No magazine I can think of took the adage “the medium is the message” as seriously as RAYGUN did. Its innovative treatment of fonts, graphics, page layout, format is truly peerless. None of this can be replicated on the Internet.