Beginning on March 13th, Yohji Yamamoto will begin reviving their POUR HOMME archive looks frame by frame on their Youtube and Instagram channels respectively. Taking a glance back at the evolution of the brand’s history over 40 years, they will present numerous looks from past collections down to the fabrics and their most meticulous details. The project seeks to show the brand’s unwavering style since its debut in 1984 and give some excitement as to what may be expected in the years to come.
“Menswear has to be fun. Some sort of meaningless excitement…
Being stylish and good looking isn’t enough. A certain sense of humor, some kind of self-derision seems crucial.
The kind of situation where the more you try to get serious, the less you can hold your laugh.
A charming man has always something clumsy.”