We dissect Demna’s first post-Balenciaga scandal interview in Vogue with the journalist Amy Odell. We discuss Demna’s mea culpas and the various statements he makes, dive into the mechanics of the interview, its possible causes and effects, Kering’s corporate strategy, and Vogue’s journalistic integrity. We also try to guess who actually conducted the interview. Odell is a seasoned fashion journalist, and together with Eugene, based on their extensive experience they give a glimpse of what probably went on behind the scenes. You can read Demna’s interview here.