Ann Demeulemeester on Her New Perfume

It seems rare these days that an independent designer launches a perfume. They now tend to come either from niche perfumery houses, corporate brands, or legacy fashion brands that are not owned by beauty conglomerates. Which makes the new Ann Demeulemeester perfume, titled simply “A,” an event in its own right, not to mention the fact that it gives Demeulemeester’s friends another reason to revisit her work.