This past summer I went to an Hérmes store on rue St-Honoré in Paris, with the idea of buying a cardholder. The one I wanted was sold out, so I decided to browse the store, which was already full of shoppers at ten in the morning. I was almost on the way out when a thin black leather cuff with a matte black leather buckle caught my eye. Attracted by its subtle elegance, I bought it on the spot. By the time I was done with my tax refund process, the sales associate who was helping me magically appeared at my side, with the cuff gift-wrapped and swaddled inside the iconic orange shopping bag. This was one of my most pleasant shopping experiences of the past several years, and an increasingly rare one.
By the time the Belgian designer Martin Margiela was appointed as head designer of the storied maison Hermes in 1996, he was widely seen as being at the forefront of the fashion’s avant-garde.