Op-Ed: Why The 90s Matter

Everyone who goes through his formative years in a certain decade considers it the golden age. Obviously, the 90s were the best decade ever.

But let’s go beyond facetiousness. In terms of cultural production it is obvious that every decade has the good and the bad. What is more interesting is how much of the good and how much of the bad the zeitgeist of every decade produces, and what gets to hit the mainstream. Why 90s matter is that it was the decade when culture, and fashion as part of culture, took the last stand before succumbing to pure, unapologetic commerce.