GUIDI – NEW YORK
Please join us for a special edition of our Black Celebration party in New York with our guest Leon Emmanuel Blanck.
We are co-hosting Diane Pernet’s Film Festival, A Shaded View on Fashion Film in Chicago this May with Gallery Aesthete and School of Art Institute of Chicago. There will be a Q&A session with Diane Pernet after the screenings. We hope you can join us.
It is no big secret that “perfume” is a bit of a dirty word in fashion. Often, it is seen, not without justification, as an easy way to make money by capitalizing on one’s brand name. The typical arrangement is to license out one’s name to a big perfume conglomerate, tell them what you want it to smell like, and sit back while the money rolls in. A successful perfume can be immensely profitable. Thierry Mugler, to take one example, has not designed a garment in decades, but his enormously successful perfume “Angel” has made him a millionaire many times over. All you need is a brand name and a good formula. It is no wonder then that every newly minted fashion designer and celebrity is eager to sign a perfume deal.
Event: Julius & Kuboraum
photographer: CHRISTOS KARANTZOLAS
stylist: BRIANNA BRUNSON
make up: YUUI YUUI
hair: JUNYA NAKASHIMA
models: LI WEI @ FUSION MODELS
EVE LIU @ MAJOR MODELS NY
All traditional kimonos are from a private collection.