In art, the tension between artistic expression and commercial work is nothing new. Every artist dreams of being unfettered by commercial constraints; some good ones get to pour their creativity into commercial work; for the lucky few it can even pave a path to art (James Rosenquist is one famous example). The Japanese cnematographer Kensaku Kakimoto has found commercial success early on in his career. At only 34, he has already created a slew of videos for some of the biggest Japanese and international brands like Toyota and Coca-Cola. He has also produced three feature films in Japan.