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Tag Archives: Virgil Abloh

Louis Vuitton’s New Appointment Marks an Important Victory for Marketing Hype Over Design

Fashion, Features/Op-EdBy Eugene RabkinMar 26, 2018

When two and a half years ago Balenciaga hired the unproven but exciting (at the time) Demna Gvasalia, Alex Fury, the respected fashion critic, wrote that Gvasalia’s appointment marked an important victory for design over marketing hype.

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